Picsart
I teamed up with Picsart, an AI-focused creative platform. My role consisted of amplifying the brand by injecting a level of polish and craft wherever relevant. Product, marketing, events and internal systems.
Projects and focus within the overall scope involved evolving an existing library of 800+ UI icons, constructing, testing and implementing a new brand illustration style as well as a deeper look at motion design lead moments that offered delight, attention to detail and consistency across all brand products and touch-points.
Iconography
A vast collection of existing UI icons where redeveloped from the ground up. Relying on powers of four, a new, robust icon grid was created to facilitate the structure of all brand icons moving forward.
Iconography+ and Spot Illustrations
A vast collection of existing UI icons where redeveloped from the ground up. Relying on powers of four, a new, robust icon grid was created to facilitate the structure of all brand icons moving forward.
Marketing & Promo Content
An example showcasing the combination of footage with UI experiences and in-app moments. Edited with fast paced elegance and ever-present detail in mind.
AI Agents
Whilst the team prepared to launch Picsart AI Agents, I was tasked with the